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Brand Reputation Management

Brand Reputation is everything. Reputation builds trust, and trust sells. Trust is based on the perception and experience of the collection of consumer-touchpoints. Trust in a brand, builds communities. It warms leads. It gets buy-in. It’s the assurance when brokering a deal, and it shortens lead time to close a sale much faster. Traditional Brand Reputation is centred around PR but with digital channels and CX (customer experience) integrated in our daily lives, it affects much more than press. It’s important to ensure your customer perception is heard how you manage this can get rid of obstacles and break into new markets.

"Consumers buy-in to a person/a brand/a service because of the perceived value. The perceived value is the sum of their experience which is unique to each consumer. Not price"

Changing how you are perceived online is much more than a rebrand and putting a few articles out. It's as much about changing your perception of yourself as it is about changing their perception. It's a perception overhaul!

Whether you want to tweak and manage how consumers and others see your brand, or completely build a new one, we can help you with that. 

Reputation Management Coaching

If you would like to understand the nuts and bolts and do it for yourself Kathryn can guide you through what needs to happen over 4 months. This is a much more cost effective way and unique to you and your business. Prior to starting coaching, Kathryn performs a brand audit for all coaching clients so that the advice she provides is relevant to you and your brand. Check out the 4-month Sales and Acceleration programme.

Brand Reputation Build

Or we can do it for you. We will always perform a complete brand audit and build a reputation management strategy to dispel old media, build new touchpoints and build the brand in the long-term. We will build-in where relevant- social media, social listening, events, building content, building SEO, PR, UX design (user experience) and CX (customer experience modelling), and any relevant training where needed. 

As each business varies in size and reach we can't give you a quote until we have reviewed what it is your want to achieve from a brand reputation overhaul. Please book a call for a call back.
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If you have any questions, book a call back.

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