Brand Reputation Management
Brand Reputation is everything. Reputation builds trust, and trust sells. Trust is based on the perception and experience of the collection of consumer-touchpoints. Trust in a brand, builds communities. It warms leads. It gets buy-in. It’s the assurance when brokering a deal, and it shortens lead time to close a sale much faster. Traditional Brand Reputation is centred around PR but with digital channels and CX (customer experience) integrated in our daily lives, it affects much more than press. It’s important to ensure your customer perception is heard how you manage this can get rid of obstacles and break into new markets.