AI tools for Marketing Excellence

AI tools touch on every aspect of digital marketing. It has even changed SERPs. There are many to choose from it's hard to know the full range of capabilities. In our 4 hour course we run through the essential AI tools for sales calls, targeting, data and creation, touching on all elements across sales and marketing. We guide you a range of winning tools that will help you implement, deliver, adapt and measure, fast.

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Duration

4 hours
2 hrs 2x sessions

Module

Digital Strategy and AI

Level

Beginner to Intermediate

Free Docs

AI Toolkit checklist

AI tools touch on every aspect of digital marketing. It has even changed the way we search which impacts how your consumers are finding you. There are so many AI tools to choose from it's hard to know which ones to use, pay for, as well know their range of capabilities.

In our 4 hour course we guide you through a wide range of digital marketing focused AI tools to help you identify which ones are best for your requirements and purpose, helping you step by step, to build your own AI toolkit for your daily and specific marketing activity, to create a winning digital marketing strategy.
The course is split across the core areas of marketing, where we walk through a range of well-known as well as niche AI tools, looking at their uses and value, helping you to streamline your marketing and speed up action without losing quality.

From sales mining, targeting and nurturing; research to data; and content creation in various formats, we run through to the crucial areas of digital marketing, and best practice usage.
This course will help you understand where AI sits within your marketing mix, streamline your daily activity, and it will help you identify the tools needed to thrive and grow in today's fast-paced digital world.

What you will learn

Course Structure

What you get

Who is it for?

You will create your own AI toolkit, step by step, for each area of your marketing, to take away and start implementing right away.
You will learn about the different types of AI and how it has transformed all industries, (as well as peoples everyday lives).
You will learn what AI tools are available for a huge range of digital marketing and outbound reach - content creation, research, presentation, audio, advertising, data..
You will learn how AI has changed Search Engines to SGE, and how this impacts your business.
You will learn which popular tools have incorporated AI within their functionality, adding greater value to their features.
You will hear real-world AI case studies, highlighting what factors to consider when choosing a tool, for good, and bad.
How AI tools can help you with your sales tone of voice, nurturing, lead capturing, messaging and more.

Choose times to suit your schedule

Kathryn McMann

Digital Marketing Consultant, trainer and founder of Think King Institute, and Kathryn McMann Consultancy Ltd.

Kathryn McMann has been 'in the business' for over 20 years. Her extensive experience spans across a huge range of industries from e-Commerce, tech, to the public sector, where she has implemented a range of successful campaigns. Kathryn has a holistic and practical approach to digital marketing- seeing each component as part of a whole campaign. She understands what works, what’s wasteful, and what will benefit a campaign now, later or never. Clients include: Panasonic, The British Library & UAL.

Well presented. Lots of great material and a truly holistic approach to digital marketing communications. Loved it!

Jose sanchez

I really enjoyed the training. It filled in the gaps in my knowledge and gave me lots of valuable websites/apps to use in the future.

L'Oreal

Having attended many courses and conferences on digital marketing over the years, this stands head and shoulders above the rest.

Oxfam

FAQs

Once you have registered to attend, you will be able to watch a recording of the live class 30 minutes after it has finished, at a time that suits you.

Weekdays: 10am-12pm / 12-1pm / 5-7pm
Weekends: 10am-12pm

All times are based on GMT/BST. Check dates for the times of the course, and check your time-zone. The times will be the same throughout each course.

For each lesson you will need headphones with a mic, pen and paper to take notes, and either a computer, tablet or mobile to attend the class. On confirmation of your place you will be able to login to access the live course feed and any accompanying material.

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