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Brand Blueprint Workshop 

In this one-hour course, you will gain a good understanding of the difference between brand design, aesthetics and message, ​​giving you a strong steer in your future brand communications.
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Duration

1 hour

Module

Market Research

Level

Beginner to Intermediate

Certification

Certificate of Completion

About the Course

This online course offers a comprehensive exploration of essential branding topics, including distinguishing between brand design, aesthetics, and messaging. Participants will learn how to craft powerful brand communications and gain insights into the true nature of a brand image. Additionally, the course delves into the significance of identifying and effectively conveying a unique selling proposition (USP) to set one's brand apart from competitors. Whether you're a business owner or marketing professional, this course equips you with the knowledge and skills needed to build a compelling and distinctive brand presence in today's competitive market.

What you will learn
Course Structure 
What you get
Who is it for?
 
  • Exploring the difference between brand design, aesthetics, and messaging
  • Understand the significance of identifying and effectively conveying a unique selling proposition (USP) to set one's brand apart from competitors
  • How to craft powerful brand communications and gain insights into the true nature of a brand image



  • A whole host of market research tools and methods that can be applied immediately
  • Exclusive access to downloadable resources such as templates and checklists
  • B2B and B2C case studies and examples
  • Up-to-the-minute stats and trends
  • A recording of the lesson to watch-again
  • PDF of the course material
  • Support and personable guidance throughout the live course
  • A certificate of completion showcasing your achievement



This course is ideal for: 

Anyone interested in the skills needed to build a compelling and distinctive brand presence in today's competitive market.

Level/Prerequisite: 

This course is for beginners to intermediates. 


Duration of Course

   1 hour session

Times of course

  • 10-11am GMT - Ideal for UK and European countries time-zones. 
  • 12-1pm GMT - Ideal for UK and European countries time-zones. 
  • 5-6pm GMT. - Ideal for the UK and the US time-zones. 


See course dates for set times. 

times to suit your schedule

Upcoming Courses Dates


Meet the Trainer

Kathryn McMann

Digital Marketing Consultant, trainer and founder of Think King Institute, and Kathryn McMann Consultancy Ltd.
Kathryn McMann has been 'in the business' for over 20 years. Her extensive experience spans across a huge range of industries from e-Commerce, tech, to the public sector, where she has implemented a range of successful campaigns. Kathryn has a holistic and practical approach to digital marketing- seeing each component as part of a whole campaign. She understands what works, what’s wasteful, and what will benefit a campaign now, later or never. Clients include: Panasonic, The British Library & UAL. 

what past attendees thought

Student Reviews

 Hear what past students have said

Well presented. Lots of great material and a truly holistic approach to digital marketing communications. Loved it!
Jose sanchez
I really enjoyed the training. It filled in the gaps in my knowledge and gave me lots of valuable websites/apps to use in the future.
L'Oreal
Having attended many courses and conferences on digital marketing over the years, this stands head and shoulders above the rest.
Oxfam

FAQs

What if I am unable to attend one of the sessions/days. How do I catch up? 

Once you have registered to attend, you will be able to watch a recording of the live class 30 minutes after it has finished, at a time that suits you. 

What are the course time slots available? 

Weekdays: 10am-12pm / 12-1pm / 5-7pm
Weekends: 10am-12pm

All times are based on GMT/BST. Check dates for the times of the course, and check your time-zone. The times will be the same throughout each course. 

What will I need for the course?

For each lesson you will need headphones with a mic, pen and paper to take notes, and either a computer, tablet or mobile to attend the class. On confirmation of your place you will be able to login to access the live course feed and any accompanying material.

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